Numerous analyses have been performed to evaluate the marketing potential of a new mineral water brand. The source of the water provides a good foundation for differentiation.
The key is differentiation!
Based on consumer research, it is possible to look at the modalities of pack sizes, use of the packaging materials, labels, caps, etc., while internal quality must conform to both national and international standards.
The developing regions of Asia Pacific, Africa and the Middle East continue to drive growth due to increasing urbanization and economic stability. Lack of quality drinking water, particularly mineral water, and growing awareness of healthy diet are key drivers for entering those markets with our products.
Development Opportunities
New Products – Energy Teas & Flavor Vitamins Waters
A good idea is a valuable resource. If connected with real possibilities, it creates real values.
Quality natural mineral water which has significant resource in the company WODE in upgrading to herbs and teas, gives the inspiration for the achievement of new business ideas.
Production of blended natural energy teas is an ideal upgrade for a bottling plant of mineral water: it provides enlargement of the product offer and target groups, increases profit, and decreases investment risks.
WODE can compete within the market with good quality, healthy ingredients, and most importantly with fresh and great taste.
WODE aims to offer, apart from classic energy drink, a healthy beverage – Energy Tea.
Energy drink target market are mostly people with over-worked lifestyle, young people, students, and workers who work extra hours and require better concentration in their respective jobs, like driving, machine operating etc. We will offer entirely new kind of energy drink to the Serbian and regional countries market.